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How and Why Email Marketers Should Integrate Social

admin — Mon, 25 Jul 2011 21:00:00 +0000

When social media use first took off, many posed the question, “Is social media going to kill email?” But savvy email marketers soon realized they could use social media to their advantage. Here’s how

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How and Why Email Marketers Should Integrate Social

Social Media Gets Mixed Reviews From Small Business

admin — Mon, 25 Jul 2011 20:00:00 +0000

Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however

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Social Media Gets Mixed Reviews From Small Business

Virtual Goods and Currency: Real Dollars Add Up

admin — Mon, 25 Jul 2011 11:01:00 +0000

Virtual goods economies are flourishing in social network games, virtual worlds and other online communities. This growth has opened opportunities for marketers to promote brands by leveraging players’ willingness to spend real money on virtual items.

Social Skills for Content Officers: Four Basic Requirements

admin — Sat, 23 Jul 2011 00:00:00 +0000

You’ve heard of website community managers, but what about content officers? Those are the folks responsible for your site’s content—what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe. MarketingProfs Chief Content Officer Ann Handley has written a …

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Social Skills for Content Officers: Four Basic Requirements

A Brief History of Content Marketing [Slide Show]

admin — Fri, 22 Jul 2011 22:00:00 +0000

Think content marketing is something new? Not even close. It’s been a staple in the marketer’s toolbox for ages

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A Brief History of Content Marketing [Slide Show]

LinkedIn Now No. 2 US Social Network, Surpasses MySpace

admin — Fri, 22 Jul 2011 20:00:00 +0000

LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. Read the full article at MarketingProfs

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LinkedIn Now No. 2 US Social Network, Surpasses MySpace

How Brands Co-Create Value with Customers

admin — Fri, 22 Jul 2011 11:01:00 +0000

Customers want deeper engagement with the brands and products they care about. Innovative companies are rising to the challenge, realizing that customer collaboration is vital to keeping a competitive edge

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How Brands Co-Create Value with Customers

Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

admin — Thu, 21 Jul 2011 22:00:00 +0000

Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

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Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

admin — Wed, 20 Jul 2011 22:00:00 +0000

Are you ready for the new marketing paradigm that’s emerging? It’s human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

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Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

CMOs Ramping Up Budgets, but Accountability Is Key

admin — Wed, 20 Jul 2011 20:00:00 +0000

Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council’s State of Marketing Report. Read the full article at MarketingProfs

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CMOs Ramping Up Budgets, but Accountability Is Key