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PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization

RhondaCorrice789 — Tue, 10 Apr 2012 19:00:00 +0000

Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts and rows of numbers suck. Use the right charts to effectively visualize your data, and combine them with solid analysis.

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PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization

7 New Ways to Think About SEO & Converged Media Metrics

KettererArambula157 — Tue, 10 Apr 2012 17:00:00 +0000

As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.

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7 New Ways to Think About SEO & Converged Media Metrics

Facebook’s Instagram Buy ‘All About Mobile’

DreckmanLagrow445 — Tue, 10 Apr 2012 13:00:00 +0000

The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram’s audience and technology should facilitate Facebook’s mobile monetization goals.

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Facebook’s Instagram Buy ‘All About Mobile’

Microsoft Buys AOL Patents for $1 Billion

LaurineBlint — Tue, 10 Apr 2012 05:00:00 +0000

AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search, social networking, content generation/management, mapping and others, and Microsoft will license 300 more patents.

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Microsoft Buys AOL Patents for $1 Billion

6 Funny Google Project Glass Parody Videos

Lauren Indvik — Tue, 10 Apr 2012 03:00:00 +0000

Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube with parodies that showed the potential for harm – especially if Microsoft were making the glasses.

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6 Funny Google Project Glass Parody Videos

The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]

thomasarcher496 — Tue, 10 Apr 2012 00:00:00 +0000

A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine optimization in the coming year.

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The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]

How to Get the Most Out of SEO Extensions & Add-Ons

MaisieGrupa72 — Mon, 09 Apr 2012 21:00:00 +0000

While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a glance and offers greater functionality. Here’s a list of active SEO extensions and plugins to check out

ModCloth Converts Customers into Brand Evangelists with YouTube

DanielleOwen — Mon, 09 Apr 2012 19:00:00 +0000

In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade.

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ModCloth Converts Customers into Brand Evangelists with YouTube

Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]

admin — Mon, 09 Apr 2012 17:00:00 +0000

Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a “strongly” favorable opinion of the company, according to a new ABC News/Washington Post poll.

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Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]

Pinterest Now 3rd Most Popular Social Network [Study]

DreckmanLagrow445 — Mon, 09 Apr 2012 15:00:00 +0000

Pinterest is now the third most popular social networking site in the U.S. and could help foster “meaningful connections” between retailers and consumers. That’s according to a lengthy new 2012 Digital Marketer report from Experian

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Pinterest Now 3rd Most Popular Social Network [Study]