December 17th, 2013 // 11:17 pm @ MIT Technology Review&h=180&w=200&zc=1&q=80&bid=1" alt="Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data" class="fr" style="margin-left:10px; margin-bottom:10px" />
Posted by timresnik October 18th, 2011, the day Google announced “Secure Search,” was a dark day for many search marketers. We had hope, though; we were told only a small fraction of search referrals from Google would apply. This was proven false in just a few weeks as (not provided) quickly hit 10+% for many sites. Then, a year later, seemingly out of the blue, Google started to encrypt almost all searches. Today, we are approaching the dreaded extinction of Google organic keyword data: Oh keywords, how I will miss thee. Knowing the keywords that send us traffic from Google Search has always been a major pillar on which search marketers execute and measure the effectiveness of an SEO strategy. With Google “Secure Search” and keywords being stripped from the referral string, it’s starting to look more like a crutchâ€”or worse, a crutch that will very soon no longer exist at all. Here are five ideas and two bonus resources to help nurse keyword targeting and search ROI back to health. Will they solve all your problems?
Originally posted here:
Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data