Five Twitter Tips for B2B Marketers
April 6th, 2012 // 5:00 pm @ admin
B2B social marketing isn’t an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here’s some good news: Social Media B2B—a great resource for B2B strategists—has made life a little easier for cautious B2B socializers by publishing 10 Tweetable Twitter Tips for B2B … Read the full article at MarketingProfs
Read More »Category : General Internet Marketing News
Video Email Marketing Boosts CTR, Purchasing Behaviors
April 5th, 2012 // 1:00 pm @ admin
Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.
Read More »Category : General Internet Marketing News
Facebook, Twitter Top List for Social Spending Growth
April 4th, 2012 // 1:00 pm @ admin
More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group. Read the full article at MarketingProfs
Read More »Category : General Internet Marketing News
Facebook ‘Like’ Patterns Akin to Email Opt-In’s
April 2nd, 2012 // 1:00 pm @ admin
People want great offers.
Read More »Category : General Internet Marketing News
Three Key Changes to Facebook’s Brand Timeline Pages
March 30th, 2012 // 5:00 pm @ admin
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features.
Read More »Category : General Internet Marketing News
Only One-Half of Brands Can Identify Their Most Loyal Customers
March 30th, 2012 // 1:00 pm @ admin
Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how best to reach out to them, according to new study by Acxiom and Loyalty 360
Read More »Category : General Internet Marketing News
Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
March 29th, 2012 // 1:00 pm @ admin
Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies. Read the full article at MarketingProfs
Read More »Category : General Internet Marketing News
‘Social TV’ Boosts Live TV Viewing
March 28th, 2012 // 1:00 pm @ admin
Active “social TV” viewers–people who watch television and simultaneously engage with others via social networks–tend to watch more live TV so they can be part of social conversations in real time, according to a study by iModerate Research Technologies. Social TV is also enabling viewers’ desires to influence programming, via … Read the full article at MarketingProfs
Read More »Category : General Internet Marketing News
Take 10: How to Integrate Social Media Into Your Daily Routine
March 28th, 2012 // 5:00 am @ admin
By setting aside a bit of time for social media, you’ll find that becoming an engaged participant in social channels is easier than you think.
Read More »Category : General Internet Marketing News
Pinterest: The Who, What, and Where… and How You Can Use It [Infographic]
March 24th, 2012 // 3:00 pm @ admin
When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they’re going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers
Read More »Category : General Internet Marketing News
