PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization
April 10th, 2012 // 12:00 pm @ RhondaCorrice789
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts and rows of numbers suck. Use the right charts to effectively visualize your data, and combine them with solid analysis.
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7 New Ways to Think About SEO & Converged Media Metrics
April 10th, 2012 // 10:00 am @ KettererArambula157
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
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Facebook’s Instagram Buy ‘All About Mobile’
April 10th, 2012 // 6:00 am @ DreckmanLagrow445
The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram’s audience and technology should facilitate Facebook’s mobile monetization goals.
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Microsoft Buys AOL Patents for $1 Billion
April 9th, 2012 // 10:00 pm @ LaurineBlint
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search, social networking, content generation/management, mapping and others, and Microsoft will license 300 more patents.
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6 Funny Google Project Glass Parody Videos
April 9th, 2012 // 8:00 pm @ Lauren Indvik
Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube with parodies that showed the potential for harm – especially if Microsoft were making the glasses.
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The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
April 9th, 2012 // 5:00 pm @ thomasarcher496
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine optimization in the coming year.
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How to Get the Most Out of SEO Extensions & Add-Ons
April 9th, 2012 // 2:00 pm @ MaisieGrupa72
While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a glance and offers greater functionality. Here’s a list of active SEO extensions and plugins to check out
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ModCloth Converts Customers into Brand Evangelists with YouTube
April 9th, 2012 // 12:00 pm @ DanielleOwen
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade.
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Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]
April 9th, 2012 // 10:00 am @ admin
Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a “strongly” favorable opinion of the company, according to a new ABC News/Washington Post poll.
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Pinterest Now 3rd Most Popular Social Network [Study]
April 9th, 2012 // 8:00 am @ DreckmanLagrow445
Pinterest is now the third most popular social networking site in the U.S. and could help foster “meaningful connections” between retailers and consumers. That’s according to a lengthy new 2012 Digital Marketer report from Experian
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