Before You SEO: Three Steps to Help Your Website Earn Its Keep
June 20th, 2011 // 3:00 pm @ admin
Search engine optimization works best when it’s the last, rather than the first, item on your website checklist. Don’t miss these commonly overlooked steps that can vastly improve your site’s performance–before you SEO. Read the full article at MarketingProfs
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Three Email Message Types You Can’t Afford to Ignore
June 17th, 2011 // 3:00 pm @ admin
It’s easy to bore your customers to death with email when you’re sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
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How a CMS Can Help Your SEO Efforts
June 16th, 2011 // 3:00 pm @ admin
A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful.
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Some Secrets of Successful Presentations
June 15th, 2011 // 3:00 pm @ admin
Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company’s message
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Five Reasons Why Quora Matters to Marketers
June 14th, 2011 // 3:00 pm @ admin
Love it or hate it, Quora is a phenomenon that can’t be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing. Read the full article at MarketingProfs
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How to Avoid Social Media Nightmares: A Cross-Channel Approach
June 13th, 2011 // 3:00 pm @ admin
In today’s market, your brand and reputation aren’t always safe from the scorn of disgruntled and social-media-savvy customers.
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Why You Should Match a Brand’s Marketing to Its Stage of Life
June 9th, 2011 // 3:00 pm @ admin
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life.
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Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro
June 8th, 2011 // 3:00 pm @ admin
This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps. Read the full article at MarketingProfs
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Adapt or Perish: The New Dynamics of Digital Marketing
June 7th, 2011 // 3:00 pm @ admin
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology. Read the full article at MarketingProfs
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Tradigital Values: Reconciling Traditional and Digital Marketing
June 6th, 2011 // 3:00 pm @ admin
Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as “tradigital.” Here are four ways to marry traditional and digital values at your organization and get results. Read the full article at MarketingProfs
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