How to Get Your Products on Mass Retailers’ Shelves
March 23rd, 2012 // 2:00 pm @ admin
You have a good product and great branding, but how do you get the buyers of large retailers to notice your brand? Here are four effective ways to be resourceful when trying to get your product on store shelves.
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The Inside Scoop on Becoming a Good Public Speaker
March 22nd, 2012 // 2:00 pm @ admin
Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker
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Three Reasons Your Expertise May Be Killing Your Content Marketing
March 21st, 2012 // 2:00 pm @ admin
Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.
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CMO and CIO: A Beautiful Friendship?
March 20th, 2012 // 2:00 pm @ admin
As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness
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Five Steps to Shifting Marketing’s Capabilities to Meet Today’s Needs
March 19th, 2012 // 2:00 pm @ admin
Companies need up-to-date marketing capabilities to execute strategies that address today’s changing environments and evolving customer needs. Learn how to shift your firm’s capabilities, and give your strategies a fighting chance
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How to Avoid Website (and Customer) Disasters
March 16th, 2012 // 2:00 pm @ admin
We’ve seen too many high-profile calamities of websites going down in a major way. It’s painful to watch, and it must be painful to experience
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How to Measure Those Three Little Words: Return on Investment
March 15th, 2012 // 2:00 pm @ admin
Let’s face it, no three words are more beautiful to hear while on the job than “return on investment.” Learn the basics of calculating marketing ROI–and a more nuanced approach that’ll help prove the effectiveness of your campaigns. Read the full article at MarketingProfs
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Six Takeaways From a TEDx Event: Experiential Marketing Done Right
March 14th, 2012 // 2:00 pm @ admin
Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing. Read the full article at MarketingProfs
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Why Your Customers Are Just Not That Into You
March 13th, 2012 // 2:00 pm @ admin
Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand–and which ones act as repellants. Read the full article at MarketingProfs
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Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue Optimization
March 12th, 2012 // 2:00 pm @ admin
Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams
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