Social Media: It’s All About Results… and How to Measure Them
July 6th, 2011 // 3:00 pm @ admin
Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight.
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Want Sophisticated Real-Time Marketing Campaigns? Take These Five Steps
July 5th, 2011 // 3:00 pm @ admin
How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer’s interests and provide actionable intelligence in real-time to any customer channel. Read the full article at MarketingProfs
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Facebook, Twitter, LinkedIn, Blog… Where Is Your Hub?
June 30th, 2011 // 3:00 pm @ admin
Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that’ll get the right people to see your content
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Tactics for Engaging Email Subscribers: Five Companies Getting It Right
June 29th, 2011 // 3:00 pm @ admin
What’s the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox.
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Get Your Social Media Plans Ready to Play Broadway
June 28th, 2011 // 3:00 pm @ admin
Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations
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The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Word
June 26th, 2011 // 3:00 pm @ admin
You might think you don’t need a media relations program, or don’t have the resources for it… but how cool would it be to have the media singing your praises? Use these tactics, and you will soon have a chorus of coverage.
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How Mini-Stories Can Help Buyers Reject the Status Quo… and Embrace You
June 24th, 2011 // 3:00 pm @ admin
Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change–and to reject the status quo
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Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic
June 23rd, 2011 // 3:00 pm @ admin
Many have pronounced tradeshow marketing dead.
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Get It Right When You Write (or Speak): Three Commonly Misused Words
June 22nd, 2011 // 3:00 pm @ admin
In all your business communications, you want to put your best foot forward–and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean. Read the full article at MarketingProfs
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Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)
June 21st, 2011 // 3:00 pm @ admin
Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems–if used properly–can do wonders for your interactions with prospects and customers.
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