sloantech.com » Online Marketing Articles http://sloantech.com a professional emarketing consultancy Mon, 25 Jul 2011 21:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://sloantech.com http://sloantech.com/wp-content/plugins/maxblogpress-favicon/icons/favicon-98.ico sloantech.com How and Why Email Marketers Should Integrate Social http://sloantech.com/how-and-why-email-marketers-should-integrate-social/ http://sloantech.com/how-and-why-email-marketers-should-integrate-social/#comments Mon, 25 Jul 2011 21:00:00 +0000 admin http://sloantech.com/how-and-why-email-marketers-should-integrate-social/ When social media use first took off, many posed the question, “Is social media going to kill email?” But savvy email marketers soon realized they could use social media to their advantage. Here’s how

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How and Why Email Marketers Should Integrate Social

]]> http://sloantech.com/how-and-why-email-marketers-should-integrate-social/feed/ 0 Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions http://sloantech.com/opportunity-calls-how-to-effectively-capture-mobile-marketing-conversions/ http://sloantech.com/opportunity-calls-how-to-effectively-capture-mobile-marketing-conversions/#comments Thu, 21 Jul 2011 22:00:00 +0000 admin http://sloantech.com/opportunity-calls-how-to-effectively-capture-mobile-marketing-conversions/ Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

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Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

]]> http://sloantech.com/opportunity-calls-how-to-effectively-capture-mobile-marketing-conversions/feed/ 0 Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing http://sloantech.com/embrace-irrationality-a-human-vs-customer-centric-approach-to-marketing/ http://sloantech.com/embrace-irrationality-a-human-vs-customer-centric-approach-to-marketing/#comments Wed, 20 Jul 2011 22:00:00 +0000 admin http://sloantech.com/embrace-irrationality-a-human-vs-customer-centric-approach-to-marketing/ Are you ready for the new marketing paradigm that’s emerging? It’s human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

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Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

]]> http://sloantech.com/embrace-irrationality-a-human-vs-customer-centric-approach-to-marketing/feed/ 0 Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing http://sloantech.com/creating-an-interactive-experience-trends-in-email-mobile-and-social-marketing/ http://sloantech.com/creating-an-interactive-experience-trends-in-email-mobile-and-social-marketing/#comments Tue, 19 Jul 2011 22:00:00 +0000 admin http://sloantech.com/creating-an-interactive-experience-trends-in-email-mobile-and-social-marketing/ Today’s customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere. Read the full article at MarketingProfs

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Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

]]> http://sloantech.com/creating-an-interactive-experience-trends-in-email-mobile-and-social-marketing/feed/ 0 Six Do’s and Don’ts of Email Design http://sloantech.com/six-dos-and-donts-of-email-design/ http://sloantech.com/six-dos-and-donts-of-email-design/#comments Mon, 18 Jul 2011 22:00:00 +0000 admin http://sloantech.com/six-dos-and-donts-of-email-design/ Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost–or ignored–in the vast digital space. Here’s how you should and shouldn’t design your emails to get results.

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Six Do’s and Don’ts of Email Design

]]> http://sloantech.com/six-dos-and-donts-of-email-design/feed/ 0 How to Evolve Your B2B Customer Experience Using Images http://sloantech.com/how-to-evolve-your-b2b-customer-experience-using-images/ http://sloantech.com/how-to-evolve-your-b2b-customer-experience-using-images/#comments Thu, 14 Jul 2011 22:00:00 +0000 admin http://sloantech.com/how-to-evolve-your-b2b-customer-experience-using-images/ Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.

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How to Evolve Your B2B Customer Experience Using Images

]]> http://sloantech.com/how-to-evolve-your-b2b-customer-experience-using-images/feed/ 0 Four Simple Ways to Increase Website Conversion Rates http://sloantech.com/four-simple-ways-to-increase-website-conversion-rates/ http://sloantech.com/four-simple-ways-to-increase-website-conversion-rates/#comments Wed, 13 Jul 2011 22:00:00 +0000 admin http://sloantech.com/four-simple-ways-to-increase-website-conversion-rates/ Want to improve your website’s conversion rate? First, you’ll need a professionally designed website that’s been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers

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Four Simple Ways to Increase Website Conversion Rates

]]> http://sloantech.com/four-simple-ways-to-increase-website-conversion-rates/feed/ 0 Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox http://sloantech.com/want-to-create-email-marketing-value-check-out-the-direct-mail-in-your-mailbox/ http://sloantech.com/want-to-create-email-marketing-value-check-out-the-direct-mail-in-your-mailbox/#comments Tue, 12 Jul 2011 22:00:00 +0000 admin http://sloantech.com/want-to-create-email-marketing-value-check-out-the-direct-mail-in-your-mailbox/ Direct mail certainly isn’t what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.

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Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox

]]> http://sloantech.com/want-to-create-email-marketing-value-check-out-the-direct-mail-in-your-mailbox/feed/ 0 How to Find and Target Your Ideal Prospects on the Web http://sloantech.com/how-to-find-and-target-your-ideal-prospects-on-the-web/ http://sloantech.com/how-to-find-and-target-your-ideal-prospects-on-the-web/#comments Mon, 11 Jul 2011 22:00:00 +0000 admin http://sloantech.com/how-to-find-and-target-your-ideal-prospects-on-the-web/ Wouldn’t it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.

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How to Find and Target Your Ideal Prospects on the Web

]]> http://sloantech.com/how-to-find-and-target-your-ideal-prospects-on-the-web/feed/ 0 How to Sell Ad Space on Your Website http://sloantech.com/how-to-sell-ad-space-on-your-website/ http://sloantech.com/how-to-sell-ad-space-on-your-website/#comments Thu, 07 Jul 2011 22:00:00 +0000 admin http://sloantech.com/how-to-sell-ad-space-on-your-website/ If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue. Read the full article at MarketingProfs

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How to Sell Ad Space on Your Website

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