sloantech.com » Online Marketing Articles http://sloantech.com a professional emarketing consultancy Tue, 10 Apr 2012 19:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://sloantech.com http://sloantech.com/wp-content/plugins/maxblogpress-favicon/icons/favicon-98.ico sloantech.com Four Ways to Improve the Lead-to-Sales Handoff http://sloantech.com/four-ways-to-improve-the-lead-to-sales-handoff/ http://sloantech.com/four-ways-to-improve-the-lead-to-sales-handoff/#comments Fri, 06 Apr 2012 21:00:00 +0000 admin http://sloantech.com/four-ways-to-improve-the-lead-to-sales-handoff/ Improving the lead-to-sales handoff at your company–and setting lead follow-up guidelines–can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing. Read the full article at MarketingProfs

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Four Ways to Improve the Lead-to-Sales Handoff

]]> http://sloantech.com/four-ways-to-improve-the-lead-to-sales-handoff/feed/ 0 Want Real Business Results From Facebook? Run a Social Campaign http://sloantech.com/want-real-business-results-from-facebook-run-a-social-campaign/ http://sloantech.com/want-real-business-results-from-facebook-run-a-social-campaign/#comments Thu, 05 Apr 2012 21:00:00 +0000 admin http://sloantech.com/want-real-business-results-from-facebook-run-a-social-campaign/ To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that. Read the full article at MarketingProfs

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Want Real Business Results From Facebook? Run a Social Campaign

]]> http://sloantech.com/want-real-business-results-from-facebook-run-a-social-campaign/feed/ 0 Decoding the Code: Seven R’s of a Relevant Mobile Barcode Campaign http://sloantech.com/decoding-the-code-seven-rs-of-a-relevant-mobile-barcode-campaign/ http://sloantech.com/decoding-the-code-seven-rs-of-a-relevant-mobile-barcode-campaign/#comments Wed, 04 Apr 2012 21:00:00 +0000 admin http://sloantech.com/decoding-the-code-seven-rs-of-a-relevant-mobile-barcode-campaign/ Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign. Read the full article at MarketingProfs

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Decoding the Code: Seven R’s of a Relevant Mobile Barcode Campaign

]]> http://sloantech.com/decoding-the-code-seven-rs-of-a-relevant-mobile-barcode-campaign/feed/ 0 Six Ways to Prepare Your Brand for Social Media’s Visual Revolution http://sloantech.com/six-ways-to-prepare-your-brand-for-social-medias-visual-revolution/ http://sloantech.com/six-ways-to-prepare-your-brand-for-social-medias-visual-revolution/#comments Tue, 03 Apr 2012 21:00:00 +0000 admin http://sloantech.com/six-ways-to-prepare-your-brand-for-social-medias-visual-revolution/ Considering the emergence of the social network Pinterest and Facebook’s Timeline, it’s clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. Read the full article at MarketingProfs

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Six Ways to Prepare Your Brand for Social Media’s Visual Revolution

]]> http://sloantech.com/six-ways-to-prepare-your-brand-for-social-medias-visual-revolution/feed/ 0 Boost Your Email Marketing ROI by Focusing on Three Key Areas http://sloantech.com/boost-your-email-marketing-roi-by-focusing-on-three-key-areas/ http://sloantech.com/boost-your-email-marketing-roi-by-focusing-on-three-key-areas/#comments Mon, 02 Apr 2012 21:00:00 +0000 admin http://sloantech.com/boost-your-email-marketing-roi-by-focusing-on-three-key-areas/ Email averages an ROI of $40 for every $1 spent, so it’s no surprise that 67% of organizations plan to increase their email marketing spend in 2012.

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Boost Your Email Marketing ROI by Focusing on Three Key Areas

]]> http://sloantech.com/boost-your-email-marketing-roi-by-focusing-on-three-key-areas/feed/ 0 Top 4 Reasons Businesses Don’t Get Backlinks http://sloantech.com/top-4-reasons-businesses-dont-get-backlinks/ http://sloantech.com/top-4-reasons-businesses-dont-get-backlinks/#comments Fri, 30 Mar 2012 21:00:00 +0000 admin http://sloantech.com/top-4-reasons-businesses-dont-get-backlinks/ Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking.

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Top 4 Reasons Businesses Don’t Get Backlinks

]]> http://sloantech.com/top-4-reasons-businesses-dont-get-backlinks/feed/ 0 Thriving in the Wild: Survival of the Fittest CMOs http://sloantech.com/thriving-in-the-wild-survival-of-the-fittest-cmos/ http://sloantech.com/thriving-in-the-wild-survival-of-the-fittest-cmos/#comments Thu, 29 Mar 2012 21:00:00 +0000 admin http://sloantech.com/thriving-in-the-wild-survival-of-the-fittest-cmos/ Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They’ve morphed into a “super-species”: Marketing’s CEO. Learn five survival principles for today’s CMO

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Thriving in the Wild: Survival of the Fittest CMOs

]]> http://sloantech.com/thriving-in-the-wild-survival-of-the-fittest-cmos/feed/ 0 Four Ways to Maximize ‘High Masthead Value’ Publicity http://sloantech.com/four-ways-to-maximize-high-masthead-value-publicity/ http://sloantech.com/four-ways-to-maximize-high-masthead-value-publicity/#comments Wed, 28 Mar 2012 21:00:00 +0000 admin http://sloantech.com/four-ways-to-maximize-high-masthead-value-publicity/ Many companies invest considerable effort seeking publicity via influential media–and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity. Read the full article at MarketingProfs

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Four Ways to Maximize ‘High Masthead Value’ Publicity

]]> http://sloantech.com/four-ways-to-maximize-high-masthead-value-publicity/feed/ 0 Two Key Building Blocks for Creating a Marketing Dashboard http://sloantech.com/two-key-building-blocks-for-creating-a-marketing-dashboard/ http://sloantech.com/two-key-building-blocks-for-creating-a-marketing-dashboard/#comments Tue, 27 Mar 2012 21:00:00 +0000 admin http://sloantech.com/two-key-building-blocks-for-creating-a-marketing-dashboard/ Not having the right information means that you’ll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a manageable and comprehensible format is essential for success. That’s why a dashboard is invaluable.

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Two Key Building Blocks for Creating a Marketing Dashboard

]]> http://sloantech.com/two-key-building-blocks-for-creating-a-marketing-dashboard/feed/ 0 Pinterest and Copyright: Lessons in Life and Law http://sloantech.com/pinterest-and-copyright-lessons-in-life-and-law/ http://sloantech.com/pinterest-and-copyright-lessons-in-life-and-law/#comments Mon, 26 Mar 2012 21:00:00 +0000 admin http://sloantech.com/pinterest-and-copyright-lessons-in-life-and-law/ Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay “pins” into profits. Read the full article at MarketingProfs

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Pinterest and Copyright: Lessons in Life and Law

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