Four Ways to Improve the Lead-to-Sales Handoff
April 6th, 2012 // 2:00 pm @ admin
Improving the lead-to-sales handoff at your company–and setting lead follow-up guidelines–can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles
Want Real Business Results From Facebook? Run a Social Campaign
April 5th, 2012 // 2:00 pm @ admin
To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles
Decoding the Code: Seven R’s of a Relevant Mobile Barcode Campaign
April 4th, 2012 // 2:00 pm @ admin
Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles
Six Ways to Prepare Your Brand for Social Media’s Visual Revolution
April 3rd, 2012 // 2:00 pm @ admin
Considering the emergence of the social network Pinterest and Facebook’s Timeline, it’s clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles &PPC
Boost Your Email Marketing ROI by Focusing on Three Key Areas
April 2nd, 2012 // 2:00 pm @ admin
Email averages an ROI of $40 for every $1 spent, so it’s no surprise that 67% of organizations plan to increase their email marketing spend in 2012.
Read More »Category : Online Marketing Articles
Top 4 Reasons Businesses Don’t Get Backlinks
March 30th, 2012 // 2:00 pm @ admin
Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking.
Read More »Category : Online Marketing Articles &SEO
Thriving in the Wild: Survival of the Fittest CMOs
March 29th, 2012 // 2:00 pm @ admin
Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They’ve morphed into a “super-species”: Marketing’s CEO. Learn five survival principles for today’s CMO
Read More »Category : Online Marketing Articles
Four Ways to Maximize ‘High Masthead Value’ Publicity
March 28th, 2012 // 2:00 pm @ admin
Many companies invest considerable effort seeking publicity via influential media–and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles
Two Key Building Blocks for Creating a Marketing Dashboard
March 27th, 2012 // 2:00 pm @ admin
Not having the right information means that you’ll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a manageable and comprehensible format is essential for success. That’s why a dashboard is invaluable.
Read More »Category : Online Marketing Articles
Pinterest and Copyright: Lessons in Life and Law
March 26th, 2012 // 2:00 pm @ admin
Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay “pins” into profits. Read the full article at MarketingProfs
Read More »Category : Online Marketing Articles
