sloantech.com » Affiliate Marketing News http://sloantech.com a professional emarketing consultancy Mon, 25 Jul 2011 21:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://sloantech.com http://sloantech.com/wp-content/plugins/maxblogpress-favicon/icons/favicon-98.ico sloantech.com Adobe Buys Omniture for $1.8 billion http://sloantech.com/adobe-buys-omniture-for-1-8%c2%a0billion/ http://sloantech.com/adobe-buys-omniture-for-1-8%c2%a0billion/#comments Tue, 15 Sep 2009 17:38:52 +0000 admin http://sloantech.com/2009/09/adobe-buys-omniture-for-1-8%c2%a0billion/ Adobe Systems Inc. announced it will buy business software company Omniture Inc. for $1.8 billion. Reuters has more:

Adobe…looks to counter falling sales from its Photoshop and Acrobat programs. Adobe, which reported lower fiscal third-quarter sales and profit on Tuesday, has been struggling to grow in the economic downturn as corporations and…

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]]> http://sloantech.com/adobe-buys-omniture-for-1-8%c2%a0billion/feed/ 0 Google Plays Nice with Publishers in Trials of Ad-supported “Fast Flip” http://sloantech.com/google-plays-nice-with-publishers-in-trials-of-ad-supported-fast-flip/ http://sloantech.com/google-plays-nice-with-publishers-in-trials-of-ad-supported-fast-flip/#comments Tue, 15 Sep 2009 17:33:40 +0000 admin http://sloantech.com/2009/09/google-plays-nice-with-publishers-in-trials-of-ad-supported-fast-flip/ Google has faced criticism from a range of publishers over its Google News aggregation product, but it looks like the search giant is at least trying to play nice with trials of a new ad supported — but revenue sharing — news aggregation product.

Fast Flip collates news content from a range of third party publishers in an interface it…

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]]> http://sloantech.com/google-plays-nice-with-publishers-in-trials-of-ad-supported-fast-flip/feed/ 0 ADFoundry.net Affiliate Network – Your Source for Great Offers http://sloantech.com/adfoundry-net-affiliate-network-%e2%80%93-your-source-for-great-offers/ http://sloantech.com/adfoundry-net-affiliate-network-%e2%80%93-your-source-for-great-offers/#comments Tue, 15 Sep 2009 17:06:43 +0000 admin http://sloantech.com/2009/09/adfoundry-net-affiliate-network-%e2%80%93-your-source-for-great-offers/ ADFoundry.net supplies publishers with a vast array of top performing, high converting advertising campaigns, covering a wide range of verticals, offers payouts above industry standard and has a team of dedicated professionals catering to your publishing needs.

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]]> http://sloantech.com/adfoundry-net-affiliate-network-%e2%80%93-your-source-for-great-offers/feed/ 0 YOU are the Definition of Quality in Affiliate Marketing http://sloantech.com/you-are-the-definition-of-quality-in-affiliate-marketing/ http://sloantech.com/you-are-the-definition-of-quality-in-affiliate-marketing/#comments Tue, 15 Sep 2009 16:18:20 +0000 admin http://sloantech.com/2009/09/you-are-the-definition-of-quality-in-affiliate-marketing/ How can we look at the big picture and define “Quality” as affiliate marketers? What is a standard of “Quality” that is broad enough to cover our affiliate marketing businesses but narrow enough to be actionable and meaningful?

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]]> http://sloantech.com/you-are-the-definition-of-quality-in-affiliate-marketing/feed/ 0 How E-Mail Recipients Use Social Sharing Links http://sloantech.com/how-e-mail-recipients-use-social-sharing-links/ http://sloantech.com/how-e-mail-recipients-use-social-sharing-links/#comments Tue, 15 Sep 2009 16:14:43 +0000 admin http://sloantech.com/2009/09/how-e-mail-recipients-use-social-sharing-links/ A look at how e-mail recipients use “share” buttons for Facebook, Twitter and other sites.

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]]> http://sloantech.com/how-e-mail-recipients-use-social-sharing-links/feed/ 0 What else can I test … to improve my lead generation rate? http://sloantech.com/what-else-can-i-test-%e2%80%a6-to-improve-my-lead-generation-rate/ http://sloantech.com/what-else-can-i-test-%e2%80%a6-to-improve-my-lead-generation-rate/#comments Tue, 15 Sep 2009 16:03:09 +0000 admin http://sloantech.com/2009/09/what-else-can-i-test-%e2%80%a6-to-improve-my-lead-generation-rate/ At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to present our new “What else can I test?” column.

As I wrote in a previous post, optimizing for lead…

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]]> http://sloantech.com/what-else-can-i-test-%e2%80%a6-to-improve-my-lead-generation-rate/feed/ 0 Traditional media poised to whack online companies http://sloantech.com/traditional-media-poised-to-whack-online-companies/ http://sloantech.com/traditional-media-poised-to-whack-online-companies/#comments Tue, 15 Sep 2009 15:57:52 +0000 admin http://sloantech.com/2009/09/traditional-media-poised-to-whack-online-companies/ ADOTAS — Is the Web 2.0 business model for media so weak that a strong wind can knock them down?
Forbe’s Brian Rich thinks so. He believes the cost restructuring of traditional media companies that we have seen over the past few years along with their brand, content and reach will allow them to take advantage of weaker Internet properties.
“Online…

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]]> http://sloantech.com/traditional-media-poised-to-whack-online-companies/feed/ 0 20% of Tweets are Brand-Oriented http://sloantech.com/20-of-tweets-are-brand-oriented/ http://sloantech.com/20-of-tweets-are-brand-oriented/#comments Tue, 15 Sep 2009 15:29:51 +0000 admin http://sloantech.com/2009/09/20-of-tweets-are-brand-oriented/ A study by a research team at Penn State has found that 20% of Tweets tend to be brand-related, for better or for worse.
“People are using tweets to express their reaction, both positive and…

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]]> http://sloantech.com/20-of-tweets-are-brand-oriented/feed/ 0 7 Reasons Entourage is Like SEO http://sloantech.com/7-reasons-entourage-is-like-seo/ http://sloantech.com/7-reasons-entourage-is-like-seo/#comments Tue, 15 Sep 2009 15:15:04 +0000 admin http://sloantech.com/2009/09/7-reasons-entourage-is-like-seo/ I know Shoe’s a fan of the HBO show Entourage, and I watch it as well. It’s an enjoyable show that provides a solid half hour of entertainment. I thought I’d explore parallels between SEO and the television show and present 7 reasons why Entourage is like SEO.

It’s underrated. Entourage has been on for six seasons and is still going strong, yet…

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]]> http://sloantech.com/7-reasons-entourage-is-like-seo/feed/ 0 Thirteen Steps to Write and Publish a Free Ebook In Thirteen Hours http://sloantech.com/thirteen-steps-to-write-and-publish-a-free-ebook-in-thirteen-hours/ http://sloantech.com/thirteen-steps-to-write-and-publish-a-free-ebook-in-thirteen-hours/#comments Tue, 15 Sep 2009 15:06:54 +0000 admin http://sloantech.com/2009/09/thirteen-steps-to-write-and-publish-a-free-ebook-in-thirteen-hours/ Have you ever considered producing an ebook for your blog readers? In this comprehensive post Ali Hale breaks down the process of how to do it.

There’s never enough time. In an ideal world, you’d be posting to your blog frequently, writing great guest posts, building relationships with other bloggers, and responding to every single comment … and…

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