Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday

December 19th, 2013 // 11:15 pm @

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Posted by randfish With updates like Hummingbird, Google is getting better and better at determining what’s relevant to you and what you’re looking for. This can actually help our work in SEO, as it means we don’t have to focus quite so intently on specific keywords. In today’s Whiteboard Friday, Rand explains how focusing on specific kinds of people and the topics they’re interested in can be even more effective in driving valuable traffic than ranking for specific keywords. Whiteboard Friday – Building SEO focused pages to serve topics and people rather than keywords and rankings wistiaEmbed = Wistia.embed(“h6a1rufzrx”); For reference, here’s a still of this week’s whiteboard: Video Transcription Howdy, Moz fans and welcome to another edition of “Whiteboard Friday.” This week, I want to talk to you a little bit about the classic technique of building SEO pages for keywords and rankings versus the more modern technique of trying to do this with people and topics in mind. So, let me walk you through the classic model and show you why we’ve needed to evolve. So, historically, SEO has really been about keyword rankings

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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday


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