January 9th, 2014 // 4:01 am @
With mobile ad spending on a significant upswing, brands need to know how users are interacting with both display and rich media ads across a variety of verticals. Research shows that the retail and electronics sectors see success in clickthrough rates for mobile ads. Meanwhile, mobile ads for the auto and consumer packaged goods verticals show high interaction rates.
Originally posted here:
Article: Retail, Electronics See the Highest Mobile Ad CTRs Among Verticals