September 10th, 2013 // 4:01 am @
Research shows that customers look to brand sites for information, yet many US personal care brand sites are failing to capitalize on this advantage. Many personal care sites do not link to a social media campaign, and more than half of sites don’t require shoppers to share personal information before accessing online coupons.
Originally posted here:
Article: Personal Care Brands Slow to Take Advantage of Digital Opportunities