Article: Digital Travel Space Makes Room for Hotel Metasearch Sites

Article: Digital Travel Space Makes Room for Hotel Metasearch Sites

January 10th, 2014 // 4:01 am @

Metasearch is still a niche in the digital travel space in the eyes of consumers and hotel advertisers, aside from large brands and online travel agencies. Because of potential conflicts built into the business model, its future is not assured, according to a new eMarketer report. Airfare searches may make up a significant majority of metasearch traffic, but the complexity of the information included on hotel metasearch sites makes for a more complicated marketing environment.

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Article: Digital Travel Space Makes Room for Hotel Metasearch Sites


Category : General Internet Marketing News

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