Bing Ads Show Strength in Key Verticals
September 25th, 2009 // 5:11 pm @ admin
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. … Go to Source
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5 Essential Skills of In-House Link Marketers
September 25th, 2009 // 5:11 pm @ admin
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. … Go to Source
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Granularity in Landing Page Optimization
September 25th, 2009 // 5:11 pm @ admin
Between changing a button color or font size and completely redesigning a landing page, there’s a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. … Go to Source
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Yandex — the SEO Perspective
September 25th, 2009 // 5:11 pm @ admin
Yandex understands Russia’s market, its culture, and its language. It also stands to benefit from Russia’s technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. … Go to Source
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The Web Analytics Headache
September 25th, 2009 // 5:10 pm @ admin
Understanding and integrating data
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Women More Cautious About Spending
September 25th, 2009 // 5:10 pm @ admin
Household finances remain a concern
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Word-of-Mouth Key for Video Game Industry
September 25th, 2009 // 5:10 pm @ admin
Online advertising less influential
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Mobile Ad Spending to Gain Momentum
September 25th, 2009 // 5:10 pm @ admin
Higher growth rates in 2010–2011
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Three Screens of Increased Viewing
September 25th, 2009 // 5:10 pm @ admin
TV, Internet, mobile: up, up, up
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Social Media Measurement Lags Adoption
September 25th, 2009 // 5:10 pm @ admin
ROI metrics neglected by most
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