Browsing Month July, 2009

You Put Your Aardvark In My Twitter (Bonus: Interview With Founders) (TechCrunch)

July 9th, 2009 // 1:55 pm @

Yesterday we sat down with two of Aardvark’s founders, Max Ventilla and Damon Horowitz , to get an update on the company and learn about today’s integration of Aardvark into Twitter . Aardvark is a question an answer service with a twist. Instead of services like Yahoo Answers where the anonymous masses try to answer [...]

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Category : Search Engine News

Linking and Statistical SEO Tools (SEO Chat)

July 9th, 2009 // 1:55 pm @

This is the third part of our four-part article series on SEO tools. In the last two parts we reviewed keyword research tools content management systems image search tools ranking checkers analytics tools social media tools and online copy writing tools. In this third part we list link building tools and statistics tools…. Adobe Solutions [...]

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Category : Search Engine News

Meaning-Making in Landing Page Optimization

July 9th, 2009 // 1:54 pm @

We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. …

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Category : Search Engine News

Are 5 Sites Better than One?

July 9th, 2009 // 1:54 pm @

What’s better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you’ve set them up correctly, and it’s possible to rank multiple sites for the same long-tail keyword. …

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Category : Search Engine News

Top Signs Your Site Isn’t Ready for Prime Time, Part 2

July 9th, 2009 // 1:54 pm @

We’ve already looked at three of the common failings of Web sites for “newbies” who are trying to figure out SEO. Now let’s look the title tag, domain age, and link building to see if your Web site is ready for prime time. …

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Category : Search Engine News

Customer Service in Social Media

July 9th, 2009 // 1:54 pm @

By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. …

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Category : Search Engine News

Blogs and Blogging 101, Part 2

July 9th, 2009 // 1:54 pm @

One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. …

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Category : Search Engine News

Is Twitter Killing Other Online Activities?

July 9th, 2009 // 1:54 pm @

The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. …

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Category : Search Engine News

PageRank Sculpting: Welcome Back to High School Hell

July 9th, 2009 // 1:54 pm @

Google’s new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. …

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Category : Search Engine News

Balancing Efficiency and Volume in Paid Search

July 9th, 2009 // 1:54 pm @

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. …

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Category : Search Engine News

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