Buzz Monitoring = Brand Development
March 7th, 2009 // 3:18 pm @ admin
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. …
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The End of the Beginning
March 7th, 2009 // 3:18 pm @ admin
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we’ll have to pay some dues. …
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SMB Link Building Without a Dime
March 7th, 2009 // 3:18 pm @ admin
Link building doesn’t have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they’re doing right. …
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Search Engine Optimization in a Down Economy
March 7th, 2009 // 3:18 pm @ admin
During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget. …
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5 Search Topics You Need to Discuss with Your Client
March 7th, 2009 // 3:18 pm @ admin
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities. …
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Local Search 101, Part 1
March 7th, 2009 // 3:18 pm @ admin
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. …
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You Can’t (NOT) Afford to Invest in SEM Analytics
March 7th, 2009 // 3:18 pm @ admin
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. …
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A Rose Translated Into Another Language Can Be a Thorny Thing
March 7th, 2009 // 3:18 pm @ admin
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path. …
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Vote for Your Favorite Promotion Ideas
March 7th, 2009 // 3:18 pm @ admin
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. …
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Maintaining an SEO Log
March 7th, 2009 // 3:18 pm @ admin
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …
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