Ignorance: The Trouble with People Who Claim SEO is Snake Oil
February 22, 2009 | Leave a Comment
URL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! From what I can tell, writing an “interesting” and “provocative” column about SEO means facts are optional. …
Marketing your SMB with Time & Elbow Grease, Part 1
February 22, 2009 | Leave a Comment
It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes. …
Social Media Marketing 101, Part 1
February 22, 2009 | Leave a Comment
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …
The Best of Outsourced: 10 Greatest Hits
February 22, 2009 | Leave a Comment
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. …
Should Google Buy Twitter?
February 22, 2009 | Leave a Comment
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google’s armor. …
The Great Career Debate: SEM In-House Team vs. SEM Agency
February 22, 2009 | Leave a Comment
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. …
Solve Your Call Tracking Problems Now!
February 22, 2009 | Leave a Comment
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. …
One PPC Landing Page, Infinite Faces
February 22, 2009 | Leave a Comment
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. …
Top 5 SEM Industry Frustrations
February 22, 2009 | Leave a Comment
In the spirit of anonymous rants written by and for the people, here’s a smattering of the top frustrations I’m hearing from practitioners in the search engine marketing trade. …
Getting Buy-In Is A Crucial First Step in Enterprise SEO
February 22, 2009 | Leave a Comment
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren’t generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. …
