Featured
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7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Follow this link: 7 Essential Skills for Managing PLA... Read More »
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Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place See the rest here: Offering Journalists Products for Review:... Read More »
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Facebook Marketplace vs. Exchange Ads: 3 Important Differences
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent See the article here: Facebook Marketplace vs. Exchange Ads: 3 Important... Read More »
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Twitter Ads Self-Serve Platform Opens to All U.S. Users
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The rest is here: Twitter Ads Self-Serve Platform Opens to All U.S.... Read More »
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46% of Searchers Now Use Mobile Exclusively to Research [Study]
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. Read more: 46% of Searchers Now Use Mobile... Read More »
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