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10 Commandments of Digital Analytics
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry. See the rest here: 10 Commandments of Digital... Read More »
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Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. Read more here: Improve Your Google... Read More »
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Where Are Your Website Visitors Coming From Just Now?
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be different, and the two universes need to arrive at different landing pages to help them accomplish their goal More here: Where Are Your Website Visitors... Read More »
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Google Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google report an unspecified surge in search queries since it launched May 16. Original post: Google Searches Surge After... Read More »
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Google Not Responsible for Policing YouTube Content: French Court
Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that posting television shows, music videos, concerts or advertisements without prior consent of the owner is not allowed.” Link: Google Not Responsible for Policing... Read More »
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